ETAPX
let's talk

PX News

Product culture, written down

The latest Whistlr and ETAPX product news — feature launches, creator tools, live streaming, monetization, and platform updates.

PX News is where the ETAPX team writes things out in full: what shipped on Whistlr, GLSRM, Influxx, and Ocsidian, why it shipped that way, and what we still have not figured out. It is not a changelog and it is not a newsletter — it is the reasoning behind the products, published as we go.

What you will find here

  • Company — how the studio is built, what we chose to ship first, and what we deliberately left out.
  • Product — Creator Studio, live, gems, circuits, and the rest of the house, one launch at a time.
  • Community — the people on campus and on the platforms, and the work they actually do with the tools.
  • Business — partnerships, merch, and the quieter notes on how the company holds together.

Keep reading

Latest from ETAPX

Recent articles.

  1. Product17 min readWelcome to in.between, Our AI Sleep JournalETAPX's first standalone AI product is here: an AI-powered sleep and reflection journal guided by Nalani, our first purpose-built AI companion. Here's everything it does.
  2. Company17 min readThe AI App We Teased Is Here: Introducing in.betweenAJ closes the loop on the teaser from late August — why ETAPX stayed quiet about the name and date, what changed since, and how it feels to finally say 'in.between' out loud.
  3. Product15 min readIntroducing Nalani AI, Our First AI ModelA deep dive on Nalani, the AI companion behind in.between — ETAPX's first purpose-built AI model, designed to listen more than it talks.
  4. Company16 min readin.between Was Created to Help People Solve These Unturned PiecesThe origin story behind in.between — why ETAPX noticed a real gap between clinical wellness apps and gamified journaling apps, and built something in between.
  5. Company16 min readWhy We Chose This Direction as the First Product Rollout for ETAPXWhy a sleep and reflection journal, of all things, became ETAPX's first AI product outside Whistlr, GLSRM, Ocsidian, and Influxx.
  6. Product15 min readCompanion Mode on in.between Was Designed for Keeping Things PersonalA closer look at Companion Mode — the calmer, more personal one-on-one conversation mode with Nalani, built separately from the nightly journaling flow.
  7. Company15 min readCompanion Means Respecting Your Time and HistoryWhat 'companion' actually means to Nalani and in.between — no streaks, no guilt, and a memory that makes every session feel continuous instead of starting over.
  8. Product15 min readNalani Is Here to Be the Companion You Need to Make It Through the Dayin.between isn't only a bedtime ritual — a brief, opt-in check-in with Nalani is available for the rough mornings and stressful afternoons too.
  9. Product16 min readJournaling 'Sleep Life' With a Companion That UnderstandsWhat an actual in.between journaling session looks like — the opening prompt, voice or text, and how Nalani asks just enough to make starting easier.
  10. Product16 min readLate Night Sessions Is What in.between Was Built ForWhy in.between's pacing, tone, and design are tuned specifically for the unguarded headspace right before sleep — not a general-purpose journaling app.